And I think based on how people will use the product, we will certainly think a lot more about what the appropriate go-to-market strategy will be and how we can most effectively roll it out.”Ĭar Thing connects to the Spotify app on the user's smartphone and works with systems including Android Auto and Apple CarPlay. And so we're seeing a lot of excitement, but it's, of course, very, very early. It seems like we've really struck a chord with what consumers want. “And early results are just very, very encouraging. “You can now use that as your in-car entertainment system instead of the antiquated radio systems that most people have in the car,” he said. And so Car Thing is our attempt of speeding up that progress into a future where you will have just as great experience as you have on your mobile, in your car.”Įk clearly sees the car as a battleground for listeners as he continues to make Spotify the market-leading challenger to radio. If you look at cars like Tesla, etc, you see it very clearly where these streaming services are now the de facto radio in the car. So if you look at car radio, which is still today where most of the offline radio listening happens, it is pretty clear that it's an ongoing transformation that is going on. Speaking during the Q1 earnings call, Daniel Ek said: “The most important thing as you think about audio products is that the car happens to be a major use case. The move is significant for Spotify, which has previously relied on other manufacturers’ devices to reach music consumers.
The streaming giant is offering the device free for US customers who sign up now. Spotify CEO and co-founder Daniel Ek has spoken about the launch of Car Thing, the new smart device for the car.
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